报告日期：
2024-08-13
报告页数：27页
报告简介：
BridgingtheCreative-MediaGapinPaidSocial22024MediaoceanIntheconstantlyevolvingdigitallandscape,paidsocialadvertisinghasemergedasapowerhouse,enablingadvertiserstoconnectwiththeirtargetaudienceonanintimate,yetglobalscale.Amidtheseaofsocialadsfightingforconsumerattention,thereisacriticalwinningfactor:Creative.Whilecreativeisatthecore,paidsocialperformancereliesonalsowinningtherightconsumersattention:Media.Theintegrationofcreativeandmediaalongtheentireprocessisthekeytofuturesuccess.FlashtalkingsSocialsolutionsbridgethecreative-mediagaptogiveadvertisersthetoolstheyneedtosimplifyworkflowwhileamplifyingperformanceateverystageoftheprocess.32024MediaoceanCreativedrivesperformancePaidsocialinvestmentcontinuestogrowwiththelargestyear-over-yeargrowthinsocialvideo.Theimportanceofcreativetofuelmediaperformanceisgreaterthanever.Influenceoncampaignperformance2024AdvertisingSpend30%Digitalshare21%GrowthYOY70%creative30%mediaplacementSource:eMarketer,2024Source:GoogleMediaLab,202442024MediaoceanPowerfulcreativecandrivecostsdown,increasebrandequity,andevenhelpmitigatetheimpendingimpactofsignalloss.ThesocialplatformsthemselvesaremakingshiftstoprioritizecreativefromnewinnovativeformatstoproductreleasesthatworkbetterwithmorecreativelikeMetasAdvantage.Theadsalgorithmincreasinglyfavorsrelevantcreativeandneedsmoreofit.ContributiontosalesliftfromadvertisingSource:Nielsen,2023Advertisingvariablewiththehighestpotentialtodrivebrandgrowthandbusinessoutcomesinthefuture65%Creative19%BiddingAudienceSource:TechValidate,2023-MetaPerformanceMarketingSummit,202456%ofallauctionoutcomesaredrivenbycreative.AIistheendoftraditionaltargeting;Creativeisthenewtargeting.62024MediaoceanSocialadvertisersfacecreativechallenges60%video7socialnetworks24weeksofallsocialplacementsarevideoformatmultipleplatformsusedbytheaverageconsumereverymonthacreativerefreshisrequiredroutinelytoavoidfatigueSocialdemandsscalelotsofvideoactivationacrossmoreplacementsthanever.Marketersmustcreateandactivateadsacrossmoreplacementsandpl…
查看完整报告：
方法一：加入大吉行业专题报告库 知识星球
方法二：加微信客服 idosmile88
