报告日期：
2024-08-13
报告页数：16页
报告简介：
2024AdvertisingInsightsReportForFinance/Insurance2024AdvertisingBenchmarksForFinance/InsuranceThe100%digitalfutureoftelevisionisimminent.AmazonPrime,AppleTV,Netflix,andotherstreamershaveannouncedad-supportedsubscriptiontiers.Livesportsaremovingtostreaming,andyoucanbetadvertiserdollarswillmovethereaswell.Marketerswillspendmorethan$40billiononCTVadvertisingin2027,accordingtoeMarketerprojections.Tohelpadvertisersstaycompetitive,inthefollowingreport,Innovidhasanalyzed380billionvideoadvertisingimpressionsacrossverticalsservedonourplatformbetweenJan.1-Dec.31,2023.WehaveanunprecedentedviewintostreamingviewershipandourdatacanhelpFinance/Insuranceadvertisersunderstandhowtoconnect,engage,anddriveoutcomesinamediaworlddominatedbyCTV.Introduction2024AdvertisingBenchmarksForFinance/InsurancevFinance/InsuranceVideoImpressionShareByDeviceOverviewRegionsAnalyzedNAMLATAMAPACEMEACTV12sktop33%Mobile56%vAmongFinance/Insuranceadvertisers,CTVsshareofimpressionshasgrownby100%since20192024AdvertisingBenchmarksForFinance/InsuranceClick-ThroughRateEvaluatetheimpactthatadlength,device,andcreativeformathaveonclick-throughrate.DataFeaturedInThisReport135EngagementRateDivedeepintoengagement,gaininginsightintohowadlength,device,andcreativeformatimpactsinteraction.VideoCompletionRateBreakdowntheinfluencethatdifferentlengths,devices,andformatshaveonvideocompletionrate.42AverageReachComparetheaveragereachseenacrossallvideoimpressionstohowtheverticalisapproachingreach.AverageFrequencySeetheaveragefrequencyseenacrossallvideoimpressionsvs.howtheverticalisapproachingfrequency.2024AdvertisingBenchmarksForFinance/Insurance68.90y.40.40%0.00.00.000.00.00P.00.00p.00.00.000.00%LessThan101530CompletionRateByStandardVideoAdLengthCompletionRate,orVCR,iscalculatedbydividingthetotalnumberofimpressionsbythenumberofimpressionswhichreached100%completionandisoftenconsideredtobethecoremetricforvideoperformance.Withinthe2023dataforFinance/Insurance,wefoundthat30-secondvideosperformedbestamongstandardvideosintermsofcomp…
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