报告日期：
2024-08-02
报告页数：45页
报告简介：
June2024THEINFLUENCEOFOVERSEASCHINESEONTHEGLOBALLUXURYLANDSCAPEBridgingCultures,ShapingMarketsIntroductionOverseasChinese:TheinfluentialluxuryaudienceyouneedtoknowOverseasChineseVICs:WhytheymatterMulticulturalidentitiesandculturalconnectivityDistinctiveluxuryattitudesandbehaviorsHowtoengage:StrategiesonWesternandChinesesocialmedia5winningstrategiesforluxurybrandstocaptivateOverseasChineseconsumersConclusion01031019263042CONTENTSAMUELGUYANGA/W19CampaignSource:JingDailyisaleadingdigitalpublicationcoveringluxuryconsumertrendsinChina.Possessinganin-depthunderstandingofChineseluxuryconsumers,bothathomeandabroad,JingDailyisuniquelyabletotapintotheglobalChinesecommunitytoprovideinsightsintotheforcesdrivingthediasporasimpactontheluxurymarket.JingIntelligenceisthestrategicadvisoryarmofJingDaily,renownedforitsdeepinsightsintoChinaandtheglobalChinesemarket.JingIntelligenceoffersunparalleledmarketanalysisandstrategicsolutionstailoredtotheuniquechallengesfacedbyglobalbusinesseslookingtodobusinessinChinaandwiththeGlobalChineseconsumers.SpringStudiosisamultidimensionalcreativehousewithadeepunderstandingofluxury,committedtomovingcultureforwardandprovidinguniqueinsightintotheemergentforcesshapingthegloballuxurylandscape.Image:ArtworkbyTongtongDengAuthor:JingDaily,SpringStudiosEditor:JingZhangForgeneralinquiries,pleasecontact:ForJingIntelligenceinquiries,pleasecontact:SAMUELGUYANGA/W24RunwaySource:ThegloballuxuryslowdownispromptingluxuryindustrybusinessestorecalibratetheirstrategiesforcriticalmarketslikeChinaandexplorenewgrowthopportunities.Thepandemichasreshapedthemarket,curtailingoverseastravelanddampeningluxuryspending.Thiseconomicuncertaintyhasimpactedentry-levelluxuryconsumersmorethanhigh-net-worthindividuals,withthegapbetweenaspirationalandwealthyconsumersmostpronouncedinAsiaPacific.Acoregroupofelitecustomersisdrivingmarketgrowth,andChinahasseenthelargestannualexodusofmillionaires.YearsofresearchhascenteredondomesticChineseluxuryconsumers,butinthisera,anewkeyaudiencehasemerge…
查看完整报告：
方法一：加入大吉行业专题报告库 知识星球
方法二：加微信客服 idosmile88
