报告日期：
2024-08-09
报告页数：63页
报告简介：
2024.062024KantarO2OInstantRetailWhitePaper(Teaser)TableofcontentDISCOVERindustrylandscape,channeluniqueness,andmarkettrendsDEEP-DIVEshopperportrait,shoppingbehavior,andgrowthopportunitiesDECODEwinningformulasfromfivepillarsandshowcasebestpracticeAuthorsandKantarConsultinginstantretailsolutionsforbrands2MarketOverview1Retailmarket:Chinasconsumergoodsmarketisgrowingsteadily,andtheO2OmarketinChinahasshownresilientdevelopment,leadingthegrowthintheonlineeCommercesector2017-2024EOverallConsumerGoodsMarketSize12017-2024EOnlineConsumerGoodsMarketSize22017-2024EO2OMarketSizeO2Oisestimatedtoaccountfor12%ofthetotalretailmarketin2024Evs.11%in202334,73337,77840,80239,19844,08243,97347,15049,74320172018201920202021202220232024E5,4817,0208,5249,75910,80411,96413,01714,63220172018201920202021202220232024E1,2431,7782,3822,6283,3164,3115,2166,15520172018201920202021202220232024E17-24ECAGR:5-24ECAGR:15-24ECAGR:26%Unit:CNYBillion1.TotalRetailSalesofconsumergoodsrefertothenumberofphysicalgoodssoldbyenterprises(units)toindividualsandsocialgroupsfornon-productionandnon-businesspurposes,aswellastheamountofrevenueobtainedfromtheprovisionoffoodandbeveragedelivery/cateringservices2.Nationalonlineretailsalesofphysicalgoodsrefertothenumberofretailsalesofgoodsachievedthroughpubliconlinetradingplatforms(includingself-builtwebsitesandthird-partyplatforms)Source:NationalBureauofStatistics,desktopresearch,expertinterview,KantarConsultinganalysis423-24EYoYChannelFeaturesPlatformExamples(non-exhaustive)To-home21%Orderonline,anddeliverdirectlytodoorTo-store11%Purchaseonlinefirst,experienceofflinelater66TD71)4FVciqs172018201920202021202220232024EO2Omarket:Inthepost-pandemicera,theO2Ochannelisgainingground,andinstantconsumptionhasintegratedintoallaspectsofChineseshoppersdailylivesSource:desktopresearch,expertinterview,KantarConsultinganalysis5,2161,7782,3822,6283,3164,3116,155TotalO2OmarketsizeandgrowthrateUnit:CNYBillion1,24317-20CAGR:28!-24ECAGR:23R017-2024ETo-homeO2OMarketSizeandGrowthRateInstantre…
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